Company Culture and Strategy

While your strategy sets direction, your culture will determine whether anyone follows it.

Organizations that truly succeed in implementing strategy understand that culture isn’t separate from strategy, it’s the environment strategy lives in. When a company’s culture creates a strategy from a place of alignment, it flourishes. Decisions are made efficiently, the path to execution is clearer, and a positive feedback loop begins.

Company culture is the true companion of every strategic decision. It manifests in how teams communicate, how risks are mitigated, and how quickly decisions get made. If a strategy calls for innovation but your culture punishes mistakes, progress will never stand a chance. If you claim to prioritize innovation but you reward consensus, growth will never be a possibility.

Every strategy is supported by daily decisions made across the organization. Culture influences those decisions and how they are implemented far more than any document or company-wide slide deck.

The solution isn’t changing your strategy over and over again. It’s about creating and reinforcing a culture of behaviors that support your strategy and vision. When leaders model the right behaviors and systems reinforce them, strategy has a chance to win.